Creative digital marketing ideas for zero budget campaigns 2021

Internet usage has risen to over 4 billion users since last year. That number encompasses over half of the global population. And the best part is, it's cheaper to advertise and reach customers on digital channels.

But here's the thing, not every business has a marketing budget to invest in online - or offline - campaigns. And businesses heavily rely on owned and earned media. In this session, we'll discuss a few creative ideas to use your existing customer outreach efforts and leverage it for digital marketing activity without any (or considerably less) investment.

Takeaway

• Difference between earned, owned and paid digital media campaigns

• Unique digital marketing tactics that leverage earned and owned media

• Real-life case studies for inspiration

Meet the speaker

Suryabala Shenbagamurthy (aka Surya) is a digital marketing specialist with more than 6 years of global experience. She's best known for her TEDx talk on social media's influence on human behavior. Her expertise includes search, social, and programmatic marketing. When she's not researching marketing technology and data privacy, Surya is busy exploring bushwalks around Sydney.

Surya also co-founded Fivegrid, a digital marketing campaign automation platform for small business entrepreneurs. Her accomplishments include B&T 30Under30 award finalist and winning Verizon Media leadership power pitch off.