Adapt and Advance: Retail innovation program 2021

Being successful in retail and hospitality requires an innovative approach.

The City of Sydney's retail innovation program has been instrumental in helping local businesses think differently, innovate their business models and embrace new trends by working with leading entrepreneurs.

Growing on the program's success, the City of Sydney is offering a series of free online education sessions.

Key speakers will cover topics from digital marketing, e-commerce and pop-up experiences, to understanding customers and content strategy. These sessions zero in on the topics that matter most to growing businesses.

Propel your business to the next level.

• 20 sessions over 10 weeks, do one or do them all

• Kicking off 22 January

Friday 22 January

• 10am  Digital marketing: Understanding your customer

• 11am  Growing your business by defining your purpose

Friday 29 January

• 10am  Digital marketing: Google as your shopfront

• 11am  Guest speaker

Friday 5 February

• 10am  Digital marketing: Platforms and plugins

• 11am The current stage of social - Digivizer

Friday 12 February

• 10am  Digital marketing: Developing a content plan

• 11am Scaling your business through marketplaces

Friday 19 February

• 10am Understanding shopper behaviour

• 11am  Guest speaker

Friday 26 February

• 10am Digital marketing: Essentials for retail brands

• 11am Guest speaker

Friday 5 March

• 10am  Digital marketing: Getting in front of hot customers

• 11am Guest speaker

Friday 12 March

• 10am Digital marketing: Words that sell

• 11am  Building ethical supply chains

Friday 19 March

• 10am  Digital marketing: Understanding paid ads

• 11am Guest speaker

Friday 26 March

• 10am  Digital marketing: Know your numbers

• 11am  Building resilience and calm during stressful times

Register